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An affiliate campaign is more than links and logistics.
It's also how your affiliates experience your brand. And for that part, the options can be pretty limited.
Not anymore.
In Rootabl, we’ve added customization options to campaigns that affect both how each campaign looks and how it functions for the best user experience for affiliates.
Most affiliate management platforms give you a link and the tools to track who clicked it. What they don't give you is a branded experience.
So businesses end up cobbling one together. A custom landing page to collect applications with a separate Google Form because the platform doesn't include one. A linked PDF of their actual terms because there's nowhere to put them. A generic portal that looks nothing like their business.
It works. Kind of. But it's a lot of extra pieces to manage, and every seam shows.
The whole point of running your affiliate program inside a dedicated platform is that it should feel like your business, not like a backend tool you're trying to hide or a second-thought feature tacked on to something else.
Your affiliates are representing you. The experience they have inside the portal is part of that.
The customization features available in Rootabl close the gap between "we have an affiliate program" and "we have an affiliate program that actually reflects who we are."
The most important tools were always there: campaign name and description, attribution settings, commission filters, etc.
But now we’ve added some customization options to allow you to create a more branded experience that you can change up for each campaign.
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Here’s what’s new:
Each campaign now has an accent color field separate from your universal brand colors. Drop in your hex code and your campaign stops looking generic and starts matching each specific promotion.
Your business logo lives at the account level, but each campaign can now have their own image.
Launching a specific product? Running a limited promotion? Upload a campaign image and affiliates see something that ties directly to what they're promoting. Not just a name on a screen. An actual visual.
By default, affiliates agree to Rootabl's standard terms when they join a campaign. Now you can add a custom URL to each campaign, and affiliates will be directed to agree to your terms instead.
If your program has specific rules around promotion methods, exclusivity, or anything beyond the basics, this is where that lives. Your program, your terms.
Toggle on or off an affiliate application form and collect exactly what you need before approving someone: platform, audience size, promotion approach, whatever your process requires.
You can decide if you’ll use an application and what information you’ll collect at the campaign level.
Not sure whether you need an application form or when it makes sense to use one? We wrote about when to use an affiliate application process if you want to dig into it.
This one is worth slowing down on.
Inside the affiliate portal, there are tabs (Leads and Sales) and dashboard stats (total leads, total sales, total commissions). You can now show or hide each of these individually, per campaign.
Not every affiliate program tracks the same things. If you aren’t using Leads Lists, a leads tab might just create confusion. If you want affiliates focused on commissions without seeing every line of sales data, you can set it that way. You decide what they see and what stays in the background.
Less noise. More focus on what actually matters to them.
Every campaign you run is a little different. Different products, different audiences, different affiliate relationships. The customization options that have always been there, like attribution tracking and commission filters, are still the foundation. These additions give you the flexibility to build campaigns that actually fit.
Your affiliate program is a reflection of your business. Now it can look and work like one.
Ready to see it for yourself? Start your free trial at Rootabl.
